Santalina Markenphilosophie: Ästhetisches Design und zeitlose Kerzenmagie aus Hamburg

We are a diverse team based in Hamburg

Santalina Gründer Xuanxuan entwickelt die Magie der Glückskerzen mit geheimer Botschaft

Even scientists
eat fortune cookies.

Xuanxuan is someone who gets to the bottom of things. Not out of impatience, but out of curiosity: he wants to know how the world works at its core. This way of thinking led him to computer science – a world where precision is essential for everything.

Yet even scientists believe in moments that cannot be planned.

Do you know that almost addictive sound? That dry crack as a fortune cookie breaks? In that split second, the world pauses for a moment. Then there’s that little strip of paper – a message that feels as though it’s been waiting just for you. Magic.

Xuanxuan couldn’t get that very moment out of his head. He wondered: what if that feeling didn’t fade after just two bites? What if the message unfolded slowly – with warmth, with time, and with intention?

He began to experiment. What seems so effortless and natural today is the result of a meticulous exploration of materials and processes. He wanted to capture the magic of the fortune cookie in the tranquillity of a candle.

But something was still missing – not in the product itself, but in the brand’s soul. Through a mutual friend, he met the brand designer Jana. She was actually supposed to ‘just’ design a label, but when she held the first candle in her hands, she immediately sensed its potential.

It soon became clear that something bigger was taking shape here. Jana became part of the vision, and what started as a commission turned into a shared journey. Today, they continue this journey together with Sonja, Xuebing, Sana and Yiman. A diverse team in the heart of Hamburg, ready for whatever the future holds.

Welcome to santalina.
We’re delighted to have you here!

Year

Place of foundation

2025

Hamburg

It’s all about finding magic in the little things in everyday life. If you keep your eyes open for it, you’ll spot it.

Handgegossene Sojakerze von Santalina im warmen Licht und Pflanzenschatten
Santalina Brand Identity: Elegantes Logo und nachhaltiges Kerzendesign
Das Santalina Team in Hamburg: Kreative Köpfe hinter den handgemachten Glückskerzen

WORK IN PROGRESS:
We love the process we’re currently going through, because it gives us the chance to completely reinvent ourselves.

We’re currently making lots of decisions, trying things out and asking questions. We’ll be able to show you more very soon. Stay tuned!

Process↗︎

Santalina Inspiration: Goldene Glückskekse als Sinnbild für geheime Botschaften

Favourite quote:

The path does not always reveal itself before we start.

Santalina Markenphilosophie: Ästhetisches Design und zeitlose Kerzenmagie aus Hamburg

Sometimes, it is created by those who move forward together.

Founder & CEO

Xuanxuan Zhong

Jana Knorr - Brand und Creative Director von Santalina Kerzen

Brand & Creative Director
Jana Knorr

Favourite quote:

Brand Designerin Jana Knorr im Santalina Design Studio

Choose your battles.

Santalina Duftnote: Frische Baumwolle als Inspiration für Fresh Cotton

Xuebing Qi

Project & Supply Chain Manager

Favourite quote
Be yourself, elevated.

Xuebing Qi - Project und Supply Chain Managerin bei Santalina Kerzen
Sonja Ostwald - Operations Managerin mit Lieblingsduft Orangenblüte und Sandelholz

Sonja Ostwald

Operations & Client Relations Manager

Favorite Scent:
Orangenblüte / Sandelholz / Zedernholz

Yiman Wu

Graphic & Web Designer

Favorite Scent:
Zeder / Rose / Bergamotte

Yiman Wu - Graphic und Web Designerin bei Santalina mit Lieblingsduft Zeder und Rose
Sane Nasri - Digital Content Creatorin für Santalina Glückskerzen

Sane Nasri

Digital Content Creator

Favourite quote:
Live to love and you'll love to live.