Building a brand takes time, of course, but it also requires honest feedback every now and then, which is why we invited 20 people to our Hamburg office for a top-secret design meeting. We wanted to know whether they understood and felt the vibe of the new brand, whether they could identify with it, and above all, they were given the chance to become a vital part of santalina 2.0 by having a say in some key decisions.
agreed
smelled
amazed
Design Meeting
On that day, people from a wide range of industries came together to share their perspectives on our project. We had the opportunity to learn about their preferences when it comes to candles, understand their buying habits and, above all, listen to them. They voted, smelled, marvelled, laughed and were fully engaged — something that is extremely important to us.
Could we have asked AI to do all these things? Absolutely. But we still prefer real connections, genuine interaction and genuine laughter. After a delicious lunch provided by AENDRÉ, we also had a little surprise in store for everyone, which turned out rather well.
Fotos: Niickuscha
